Nine areas have been given the go-ahead to become "healthy towns" under a plan by ministers to combat obesity.
Dudley, Halifax, Sheffield, Tower Hamlets in London, Thetford in Norfolk, Middlesbrough, Manchester, Tewkesbury and Portsmouth will share a £30m pot.
The areas will all match the government funding to develop a host of schemes related to cycling, walking, healthy eating and green spaces.
It is part of a wider public health drive being rolled out in England.
Health Secretary Alan Johnson said: "Obesity is the biggest health challenge we face.
"For the first time we've given nine areas "healthy town" status.
"This means they must promote healthy living. Each town has come up with innovative ways - such as a loyalty schemes or cycling projects - to help their residents to be more active.
"Healthy towns is just the start. Our aim is to create a healthy England."
Among the measures put foward is a project called Points4Life in Manchester, which is a loyalty scheme to reward people with free activities or healthy food when they take exercise.
Thetford is planning a "cycle recycle" project which supports people to buy and maintain bikes.